1. Introduction
Strategic Marketing Partners (“we”, “us”, or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage us to deliver services, or when your contacts receive communications as part of a campaign we manage on your behalf.
This policy applies to information collected through our website, digital channels, and client engagements. Please read it carefully. If you disagree with its terms, please discontinue use of our site and services.
2. Information We Collect
We collect information from you when you enquire about our services, engage us as a client, subscribe to our communications, or when your contacts are included in a campaign we are delivering on your behalf.
2.1 Information You Provide Directly
When engaging our services or making an enquiry, you may provide:
• Full name
• Business name and ABN
• Email address
• Mailing and registered business address
• Phone number (including mobile number)
• Identity and business verification documents (required for certain campaign and platform registrations)
2.2 Client Contact Database Information
As part of certain service engagements, clients provide us with customer contact databases for the purpose of executing agreed campaigns on their behalf. This data is processed solely to carry out the services described in the relevant Services Agreement. We act as a data processor in respect of your customers’ personal information and handle it in accordance with your instructions and applicable Australian privacy law.
2.3 SMS Opt-In Data
Where individuals opt in to receive SMS or text message communications as part of a campaign we manage, we collect:
• Mobile telephone number
• A record of consent, including the date, time, and method by which consent was provided
This information is collected solely for the purpose of sending the communications they have requested. Mobile numbers and SMS consent data will NOT be shared with, sold to, or used by any third party for their own marketing purposes.
2.4 Anonymous Browsing
You may visit our website anonymously. We do not require you to provide personal information simply to browse our site.
3. How We Use Your Information
Any information we collect may be used in the following ways:
• To deliver the services you have engaged us to provide
• To personalise your experience and better respond to your individual needs
• To communicate with you about your engagement, including updates and reporting
• To send periodic emails with updates, news, and related service information (where you have consented)
• To send SMS or text messages where individuals have opted in to receive such communications
• To comply with our legal obligations under Australian law
3.1 Email Communications
The email address you provide may be used to send you information and updates relating to your engagement, as well as occasional company news and related service information. You may unsubscribe at any time using the unsubscribe link included in every email.
3.2 SMS / Text Message Communications
Where individuals have opted in to receive SMS communications as part of a campaign we manage, their mobile number will be used to send messages as described at the point of opt-in. These may include re-engagement messages, appointment reminders, service updates, or follow-up communications. Recipients may opt out at any time by replying STOP to any message.
4. How We Protect Your Information
We implement a range of security measures to maintain the safety of your personal information, including:
• Secure file transfer via Microsoft OneDrive for Business, with enterprise-grade encryption in transit (TLS) and at rest (AES 256-bit)
• Access controls that restrict client folders to named individuals only — no public links are used
• Password protection and expiry dates on all shared document links
• Limiting access to personal data to only those who need it to carry out the agreed services
No method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security.
5. Cookies
Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enable the site’s systems to recognise your browser and capture and remember certain information.
We use cookies to understand and save your preferences for future visits, and to compile aggregate data about site traffic and interactions to offer better site experiences. We may engage third-party service providers to assist in better understanding our site visitors. These providers are not permitted to use information collected on our behalf except to help us conduct and improve our business.
6. Disclosure to Third Parties
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties, except as described below.
We may share your information with trusted third parties who assist us in operating our website or delivering our services (for example, CRM platforms, SMS carriers, or other technology providers used in campaign execution), provided those parties agree to keep your information confidential and handle it in accordance with applicable Australian privacy law.
We may also disclose your information where required by law, to enforce our terms, or to protect the rights, property, or safety of Strategic Marketing Partners or others.
6.1 SMS Data — No Third-Party Sharing
Mobile phone numbers collected for SMS communications, and the associated opt-in consent records, will NOT be sold, rented, shared, or transferred to any third party for marketing purposes. SMS consent is specific to the campaign the individual has opted into and will only be used to deliver the communications they have requested.
7. Spam Act 2003 and ACMA Compliance
Strategic Marketing Partners complies with the Spam Act 2003 (Cth) and the guidelines of the Australian Communications and Media Authority (ACMA). All SMS campaigns are sent only to individuals who have provided express or inferred consent in accordance with the Act.
Every SMS campaign includes a clear and functional unsubscribe mechanism. Recipients may opt out at any time by replying STOP to any message. Opt-out requests are processed promptly. Consent is not a condition of purchasing any goods or services.
8. Third-Party Links
At our discretion, we may include or offer third-party products or services on our website. These third-party sites have their own separate and independent privacy policies. We have no responsibility or liability for the content or activities of those linked sites. We encourage you to review the privacy policy of any third-party site you visit.
9. Australian Privacy Act 1988 — Your Rights
Strategic Marketing Partners handles all personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Under the Privacy Act, you have the right to:
• Access the personal information we hold about you
• Request correction of information that is inaccurate, out of date, incomplete, irrelevant, or misleading
• Make a complaint about how we have handled your personal information
• Request that we delete your personal information (subject to our legal retention obligations)
To exercise any of these rights, please contact us using the details in Section 12 below. We will respond to your request within a reasonable timeframe.
10. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations.
Client contact database files provided for campaign execution are not retained beyond the term of the relevant engagement. Upon project completion, we will confirm in writing that all original files have been permanently deleted from our systems.
SMS opt-in records (including the mobile number, consent timestamp, and opt-in source) are retained for a minimum of 5 years to demonstrate compliance with the Spam Act 2003, or until you request deletion, whichever is later.
11. Children’s Privacy
Our website, products, and services are directed to individuals who are at least 18 years of age. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will take steps to delete that information.
12. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. When we do, we will revise the updated date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
13. Contact Us
If you have any questions about this Privacy Policy, your personal data, or our SMS communications practices, please contact us: [email protected]